Why startups need an agile go-to-market strategy

The best way to launch your startup.

We firmly believe that an agile, startup-focused, go to market strategy stretches your marketing dollars further and helps you to refine your message.

Modern marketing isn’t about spending big, it’s about spending smart. You need to be open to trying new things, many things, and to not stress when something doesn’t work. Spreading your budget across different mediums and different messages let’s you test out the market and find the most cost-effective and high-yielding avenue before you sink any big dollars into your ad spend. But who has the time to try out a dozen different angles?!

The truth is that no one person has time for that. There just aren’t enough hours in the day, particularly for a fast moving startup. The only way to perfect your startup’s go to market strategy is to have a team to execute on multiple mediums, but also to think laterally and go beyond the standard marketing channels. The cost of a team like this, and the arduous task of assembling a good one, can be quite daunting for startups and SMEs alike, but there is a way to reduce the cost and the risk.

At Full of Content we work with our clients as partners, rather than the “use ‘em and abuse ‘em B2B one-night-stand” approach you might be used to. We realise that strategic thinking and a flexible marketing approach is much more valuable than set price tag attached to a rigid scoping document. The ability to split test, pivot, and quickly reallocate resources to focus on the campaigns that are proving truly effective allows startups build a customer base quickly and find their niche.

A startup’s go to market strategy will differ greatly depending on their product and target audience. Tapping into an experienced team who have built and executed strategies across dozens of industries lets you skip a couple of those early learning steps and get your message out there as quickly as possible. You can learn from the mistakes and the successes of others in your field, identifying which marketing streams connect with your audience early. With a complete team of designers, copywriters, video producers, and developers onside, you will be ready to whip up the type of content that grabs the attention of your audience and match it perfectly to the media they engage with.

So, get started today. It takes time to perfect your marketing, but with the right team the testing phase can be truly enlightening and help to shape your business and its message. Give your startup the best chance to succeed with a low-risk, high-yield agile marketing strategy.

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